James Brice

James, who hails from Ellesmere Port, graduated from the University of Worcester with a Sports Business Management Degree and has all the skills and assets to help take the Community Club forward in this new exciting and challenging role.

He already has an impressive Basketball CV as Academy Manager at Hereford Sixth Form College Basketball Academy as well as being involved with Team Birmingham U18 men’s coaching staff and has previously coached for the Worcester Wolves Academy and the University of Worcester whilst studying for his business degree.

James, a lifelong Cheshire fan, said “I am incredibly honoured and extremely excited to become part of the Management & Coaching Team at The Phoenix and I am more than ready to take up the challenge of taking the club forward, off and on the court, as we move into our new arena”.

NAME James Brice
POSITION General Manager