The British Basketball League has agreed a six-year deal with Perform, the leading digital sports content and media group, for the distribution and sale of all global media-related rights.
Perform will manage the broadcast and digital rights for all BBL games, including exclusive streaming and data rights for Perform’s Watch&Bet and RunningBall products.
The long-term commitment between the two organisations will see all of the season’s 242 BBL games streamed live worldwide on Perform’s Watch&Bet service, plus a selection of the best BBL games streamed direct to BBL fans on Perform-managed, LiveBasketball.TV.
This contract complements the recent agreement the BBL has reached with the BBC for 23 British Basketball League (BBL) and nine Women’s British Basketball League (WBBL) games to be shown live on the BBC Sport website and all six BBL/WBBL finals to be shown live on the BBC red button.
Basketball has long been a major focus for Perform. Today’s announcement with the BBL follows Perform’s recent ground-breaking partnership with FIBA, the International Basketball Federation, which saw the London-based company become their worldwide partner for the distribution and sale of all media-related rights.
“This partnership with Perform Group is an absolute game changer for the BBL and the sport of basketball in the UK,” stated BBL Commercial Director, Bob Hope.
“It represents a massive investment in the sport, and it will allow games in the BBL to be streamed to a worldwide audience.
“We are particularly delighted to be able to deliver top BBL club action via a well-established partner like Perform.
“We are confident that both our existing basketball fans, and many new fans, will appreciate this new accessibility to the great, action-packed sport that is BBL basketball.”
Simon Denyer, Group CEO for Perform said, “We are delighted to reach this agreement with the BBL.
“It is great news for the sport of basketball in the UK, and will enhance the portfolio of products we can offer to basketball fans worldwide.
“We believe this partnership illustrates that Perform is a committed investor in the global game. We are excited about the BBL plans and growth strategy, and the potential of this deal to broaden our ties to British Basketball.”