We are thrilled to announce that Cheshire Phoenix has welcomed SDSsports as a new investor to our Phoenix family. This exciting partnership promises to bring fresh opportunities and growth to our community club as we strive for continued success on and off the court.
SDSsports LLC, is a US based International investment firm with ownership stakes in Grand Rapids Gold (NBA G League) and The New Zealand Breakers (NBL Australia). They are a family-owned sports group dedicated to the development of basketball, both youth and professional, to help create strong communities and opportunities through participation in sports with a focus on basketball.
SDSsports bring a wealth of experience and a deep passion for basketball to our club. Their vision aligns perfectly with our goals, and we are confident that this collaboration will propel us to new heights now and in the future.
Discussions began in early January with SDSsports, whose owners have been present at a number of the club’s home games at Ellesmere Port Sports Village last season. They also witnessed the historic Trophy Final victory vs London Lions in Birmingham this past January.
“We are delighted to welcome SDSsports to the Phoenix family,” said Chairman Gary Thomas. “Their expertise and enthusiasm for basketball and the Phoenix make them a perfect fit for our club, and we look forward to achieving great things together.”
Denise White, President of SDSsports adds, “Cheshire Phoenix is a special club with a rich tradition of community involvement, fantastic management, incredible fans and dedicated volunteers. Phoenix is a great fit for our company with our focus on winning, growing the sport in the UK and building the community. We have ties to the Cheshire area and the quality of the people is something we wanted to be a part of. Our partnership with Cheshire Phoenix will help fuel the further success of the club, not define it and we can’t wait to get started.”
General Manager James Brice “We are excited to work with SDSsports and are looking forward to a new era of growth and success for the club. Getting to know SDSsports and the people behind the organisation over the past 7 months has been a great experience, together we will continue to give the fans a team they can be proud of.”
This new partnership comes at an exciting time for Phoenix, off the back of the 2023/24 season campaign that saw the club reach new heights, winning the Trophy as well as a 2nd place league finish and Playoff Final appearance.
As Cheshire Phoenix embarks on this transformative partnership with SDSsports, fans, players, and stakeholders can look forward to a bright and prosperous future for the team.
Stay tuned for more updates and exciting announcements as we embark on this new chapter.